To create a cinema copy rotation instruction (CRI) in CARIA from a media booking you can follow these steps:
- On the home page click "View Inbox"
- Find the cinema booking you're looking for using the filters or search criteria, like the booking ID
- If you can't find the booking you want, you can request access using the "Request Product Link" button - see this article for details
- Once you've found the right booking, click on it for more details
- To create your instruction tick the checkbox on the left hand side of the booking and press "Create CRI"
- On Step 1 you can see media booking information in the top left corner, the copy library is on the right hand side
- You can add pre-existing clock numbers to your CRI by searching the copy library, ticking the checkbox next to each clock and pressing "Add"
- You can enter in new clock numbers in the empty clock number box half way down the screen on the left hand side
- The following fields are available for all clock numbers in cinema CRIs:
- Copy Title - Mandatory
- Stating if the copy is "Due" or "Held" - Mandatory
- If "Due" you need to enter in an approximate delivery date and complete the "Producer" field
- If "Held" you can optionally complete the "Last on Air" month
- CAA Number - Mandatory
- CAA Rating - Mandatory
- BBFC Rating - Optional
- Once you've added all clock numbers required for your CRI on Step 1, press "Save & Continue"
- On Step 2 you set-up detail blocks of information linking your clock numbers to the media, date ranges and any timebands.
- If you only have one clock number CARIA will automatically create a detail block for you containing the booked media and the full date range of the booking
- If you have more than one clock number you will need to set-up detail blocks relevant to the campaign, such as one with clock A covering the first half of the month and then another detail block for clock B covering the second half of the month - see this article on how to set-up detail blocks
- Once you have all your detail blocks set-up press "Save & Continue"
- You will be directed to the outbox and a pop-up will appear listing the companies your CRI will be sent to
- You can click on a company to view the CRI detail that is shared
- You can click on the "CRI Overview" tab to see everything in the CRI and check prior to sending
- When you're happy click "Send" on the right hand side of the "View/Send" tab
- Delivery of CRIs is tracked - once sent click on each individual traffic dept listing to see this in the "History" tab
Points to note:
- Only Digital Cinema Media (DCM) features on Cinema bookings, but you can add Pearl & Dean to the CRI
- Cinema bookings and CRIs are differentiated in CARIA by a video camera icon
- You can't combine Cinema CRIs with other media types like Linear TV or BVOD. You need to create separate instructions.
- To create a CRI using multiple bookings the client name must be the same for all selected bookings
- CARIA will encourage users to create a few CRIs as possible to save time. For example, you have multiple bookings in your inbox for the same client, you select to create a CRI for one booking, CARIA will prompt you to select the other bookings and create one CRI using multiple bookings. The prompts do not block and you can create single CRIs for each booking if required.
- Cinema CRIs that have been sent can be edited and re-versioned
Screenshots:
- Creative inbox: cinema bookings listed, identifiable by video camera icon
- Step 1 - Edit copy: Media type is defined by booking, if adding copy from library CARIA will show you if a pre-existing clock number has been used in cinema CRIs previously
- Step 1 - Edit copy: You can add new clock numbers to CRIs, you will need to complete the cinema specific copy details
- Step 2 - Copy relationships: CARIA will auto-create a single detail blocks for CRIs containing one clock number
- Step 3 - View/Send: Send your cinema CRI to DCM, you can review al details on the CRI Overview tab
- CRI outbox: You can view all sent and drafted CRIs. Cinema CRIs are identifiable by the video camera icon, you can also filter on them
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