How to set-up strikeweights

Strikeweights can be entered into CARIA on the "Global Detail" page. 

You can specify strikeweights to indicate the percentage of TVRs you would to achieve within a specified period of time. 

Points to note: 

1. Strikeweights can be splits three different ways, by total, period or spotlength
2. You can enter strikeweights by day, week or burst. This can be specified on the "Campaign Header" page
3. Your total TVR percentage can never exceed 100% 

Examples by total

Strikeweight by total by week

• make the total add up to 100%

Strikeweight by total by burst:

• make the total add up to 100%

Strikeweight by total by week with 2 timelengths

• make the total add up to 100%

Example by Spot length

Strikeweight by spot length by week

• Enter the overall Ratio between the spot lengths
• Make the total of each spot length row add up to 100%
• Note CARIA calculates the overall SWS by period, which is by week in this example

Example by period

Strikeweight by period by week

• Enter the Ratios between the spot lengths for each period (weeks in this example)
• Enter the % totals by period (week in this case)
• Make the total % add up to 100%
• Note CARIA calculates the overall ratio between the spot lengths